Rethinking the Behavioral Value Reinvestment Cycle — a Model That Helped Google Succeed (and Fail)

Google’s altruistic past

When the bubble burst

It’s time to fix this model

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store